Seth Godin Blogs About Brochures

Seth Godin blogs on strategies for organizational brochures. He writes:

"The thing you must remember about just about every corporate or organizational brochure is this: People won't read it."

Seth goes on to offer six strategies that will increase the odds of your brochure being read. He recommends using photos along with testimonials. I would add to that that you should use photos of people in general than photos of things. This is especially true when marketing to women.