Artists Are Marketers Too

In the Bloglight: The Artsy Asylum

Artists are creative people, but did you also know they are clever marketing and sales professionals too? Susan Reynolds, artist and blogger, says in her bio, "After work with various media outlets and directing art for a manufacturer, Susan shifted her focus to painting and independent projects while raising a family." In her projects, she often looks for coffee stirrers, bottle caps, yarn and just about anything that might make interesting impressions on paper.

She offers resources to artists for getting known. She also shares her strategies for gaining viewers for your artwork, gaining readers for your ezines or newsletters, or gaining any kind of attention for what you do. In her article Get Seen, Get Known, Get Buyers, she asks,

So how do we get our names and our work seen?

One word: Communication

• We can network
• We can blog
• We can send out newsletters and ezines

She goes on to explain how to build a list and offers a definition for viral marketing. I think we can learn best practices from looking at people in other industries. And, artists are certainly unique in their own way. So, check out The Artsy Asylum and let a little art into your life.

Susan Reynolds is a member of the LinkedIn Bloggers.