Blueprint for Networking Success

Bette Daoust, business networking expert and Founder of Blueprint Books, interviewed me today for The National Networker.  She is the Southwest Bureau Chief for the National Networker, founded by Adam Kovitz. Bette is also a friend and a mentor and I greatly respect her. The topic for the interview was on business networking in Sacramento, California.  The article will appear in next month's issue. I offered suggestions for people interested in networking in Sacramento. I'll post a link when the article is published next month. In the meantime, you can sign up for The National Networker.

We also discussed strategies to remember information about the people you meet. Bette suggests that you remember three keywords for each person you meet. It's simple and effective.  So, the next time you meet someone at a party or mixer, remember three keywords about them. Then, when you have a moment, enter the keywords in your PDA. It's a great tip!

In her blog, Blueprints for Success, Bette addressed the topic of brands in relation to relationships. She writes:

"If you represent a brand, people will generally flock to you. But first, you must take the time to create the brand. A brand is often equated with the product or service provided and it is not that difficult to start in a small way. Because a brand is quite often only a symbol or name, you will need to have one that is easily remembered. Besides being remembered, you will need to find a way to have your name or logo equated with the product or service. "

Great advice Bette. She goes on to give 5 tips to evaluate your brand and its impact.