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August 27, 2007
Biznik - Yet Another Social Networking Site
Have you had enough of Social Networks? Apparently not! Because they keep sprouting up like weeds. Lori Richardson, the Sales Process Diva, posted about a new site, Biznik, which bills itself as a "Business Networking that Doesn't Suck". Maybe that's a nod to the fact that there are way too many sites out there already and many people are having a challenge navigating them. Lori posts:
"What is great, though, is that this untapped resource will allow you to set up face-to-face meetings with other entrepreneurs (indie biz owners is the preferred term at Biznik) and you can host a meeting on any topic, charge a fee if you'd like, or host it for free to get critical mass. Biznik even includes video on the site to show you how to use many of the features. I love this community and recently became a paying member, after lurking for free for quite a few months. Check it out, and see how it can help you meet other local business owners to support local business, business referrals, and even new friendships."
For my part, I haven't had a whole lot of time lately to network through the sites I'm currently on: LinkedIn, Ryze, Xing, Ecademy, MySpace, NowLive, HelloWorld, etc. I think you have to be careful about how much time you spend networking online. There is a balance between activity and results. You need to expect a return on your time invested. Also, don't forget blogging itself is a social networking activity.
Will Biznik live up to its billing? Who knows! But, I think the more the merrier. I think sites that clearly define their purpose and their target market and then strive to meet their needs will serve their audience well.
By the way, is Biznik kind of like Beatnik? Hmm.
August 27, 2007 at 06:07 AM in Business, Business Networking, Contact Management, Relationship Marketing, Sales, Sales Productivity, Social Networking | Permalink
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Comments
Great question about the name 'Biznik', Rick. For a detailed answer, check out this blog post by The Name Inspector (a phd linguist and business naming expert): http://www.thenameinspector.com/biznik/
Dan McComb
Biznik co-founder
Posted by: Dan McComb | Aug 27, 2007 9:21:14 AM
Thanks Dan. Having gone through the brainstorming exercise to create a name numerous times myself, I can appreciate the value of creating a name that is short, memorable and effective (i.e. The PDA Pro). I also feel more educated about the "nik" in Biznik. You learn something new everyday.
I think one differentiator for Biznik is the focus on independent business people. That appeals to me since it describes myself and represents my client base. I look forward to joining Biznik and connecting in the near future. Thanks.
Posted by: Rick Cooper, The PDA Pro | Aug 27, 2007 10:07:29 AM
Rick,
glad you read what I wrote about Biznik - I just want to say that it is TOTALLY different than all of the other web-only groups because the goal for Biznik is about supporting local and buying locally. I really like that because not only is it beyond the typical "gladhanding" that can happen at a business networking meeting (I find many ingenuine folks out there who are interested only in passing out cards and talking about themselves) - I am recommending to all my consultant, coach, trainer, attorney, and other entrepreneur folks to at least create a robust profile on Biznik and watch your google ranking climb - and that's for free.
Add in a local event and you become the HUB rather than the spoke for a powerful network of like-minded folks.
Posted by: Lori Richardson | Aug 27, 2007 6:57:20 PM
You're welcome Lori. I know the increasing number of social networking groups is overwhelming for a lot of people. It's nice to hear people are benefiting from membership in Biznik. Lori is a great source of information for anyone seeking advice on sales. Visit her website ScoreMoreSales.com for more information. She's also a great blogger and has been very supportive of me since I started by blog nearly three years ago.
Posted by: Rick Cooper, The PDA Pro | Aug 27, 2007 7:19:53 PM
NowLive owns. The voice of real democracy is coming back to the people on the internet. If you haven’t been to nowlive.com it basically lets anyone with a phone and a computer host their own talk show. There’s a widget to broadcast your show on your blog or website. I think the “social broadcasting” buzz word might actually have some credence now.
Posted by: Hristomir | Sep 7, 2007 10:17:42 AM

