Upcoming Speech to the American Marketing Association

Niche marketing is all the buzz. Companies want to know how to reach niche markets to increase their profits. Small businesses have been far more successful at niche marketing than larger companies. It's much easier to reach one niche market than it is to reach many. Large companies by nature need to sell more products and services to earn a profit and therefore they end up serving the mass market.

I am delivering a speech on May 14th to the American Marketing Association on Niche Marketing: Stake your Claim to Profitable Market Segments. This is a great topic and I have some timely tips I'll be sharing with AMA members.

To find out more information about how to book Rick for an upcoming conference or event, visit the Speaking section of our website.