December 20, 2006
NEWS FLASH: Sales Reps Replaced by iPods!
It sounds like the Invasion of the Body Snatchers, but in fact, it's possibly a new trend in sales. According to an article in Mass High Tech, "A Philadelphia video-production business is arming pharmaceutical sales representatives with video iPods for prospective clients. "
The article goes on to say the the iPods "have not replaced sales reps. But they may make selling easier. For doctors, the video iPods are becoming a more cost-efficient training tool. "
It's another case where companies are adapting to new mobile technologies. It may not work for everyone, but it should certainly get the wheels turning in your head. I can imagine it's expensive to produce the videos, but for some companies this may offer a competitive advantage.
December 20, 2006 at 08:40 AM in iPod, Sales | Permalink | Comments (0) | TrackBack
March 31, 2006
iPods for Education
The Fast Company blog points out that Georgia College & State University is giving iPods to professors to encourage them to use them as an educational tool. They also point out that Apple has launched ITunesU to provide resources for education.
Of course, Apple has a long history of supporting the educational market, so this fits perfectly. This also creates an opportunity for anyone wanting to create podcasts for educational purposes, whether for college students or adult learning.
March 31, 2006 at 05:29 AM in Future Tech, iPod, Podcasting | Permalink | Comments (0) | TrackBack
March 25, 2006
MP3 Audio Content For Entrepreneurs
Scott Allen from the Entrepreneurs blog on About.com offers advice on audio content with a business focus. Don't forget that many PDAs now also function as an MP3 player.
March 25, 2006 at 05:12 AM in Business, iPod, Podcasts | Permalink | Comments (0) | TrackBack
October 24, 2005
New Video iPod
Perhaps the coolest and possibly the most profound new technology to come out this year is the new iPod from Apple that features video. Close on the heels of the success of Podcasting, popularized by iTunes this summer, this new video iPod will bring a whole new realm of content for mobile devices. This launch represents a shot across the bow of manufacturers of PDA's, smartphones, gaming and other handheld devices. They will now have to struggle to catch up. But, competition is good.
The cover of Time Mazagine for October 24, 2005 features a picture of Steve Jobs, CEO of Apple, holding the new video iPod and the caption: The Man Who Always Seems To Know...What's Next. Apple does seems to have a solid formula for success at this time and certainly seems to be as innovative as Sony in the Consumer Electronics realm. They also have a great model for generating revenues by selling audio content and now video content.
On his blog, Des Paroz wrote:
" I was one of the many who didn’t really see that a Video iPod would be launched - at least not yet. Apple has made the iPod cool, and a very personal experience. Adam Curry always asked where the headphone equivalent for the iPod would be. The Social Customer Manifesto has a good angle in this. Apple has possibly just changed the landscape for personal on demand video."
I believed a video iPod would be forthcoming next year. I didn't realize it would be here this quickly either. What's next? What's left?
This will have a substantial impact in time. Young people will definitely lead the trend in accessing video content, but there are many possibilities for business use. The greatest may be in the form of communication and e-learning. However, sales professionals could easily present a short video presentation hosted by an iPod and played on a TV. The sky's the limit. And it will only get better. It certainly would make a great stocking stuffer!
October 24, 2005 at 02:42 PM in iPod, PDA Trends, Wireless Web | Permalink | Comments (0) | TrackBack
