Rick Cooper, The PDA Pro

Upcoming Speech to the American Marketing Association

Niche marketing is all the buzz. Companies want to know how to reach niche markets to increase their profits. Small businesses have been far more successful at niche marketing than larger companies. It's much easier to reach one niche market than it is to reach many. Large companies by nature need to sell more products and services to earn a profit and therefore they end up serving the mass market.

I am delivering a speech on May 14th to the American Marketing Association on Niche Marketing: Stake your Claim to Profitable Market Segments. This is a great topic and I have some timely tips I'll be sharing with AMA members.

To find out more information about how to book Rick for an upcoming conference or event, visit the Speaking section of our website.

Speech: Dialing for Dollars

I delivered a presentation on 8-16-06 to the El Dorado Hills Network Opportunity Works (NOW) group on Dialing for Dollars: Contact and Follow Up. The group is affiliated with the El Dorado Hills Chamber of Commerce, located in the foothills east of Sacramento, California.

Of course, follow up is one of my favorite topics because few people are truly good at it or at least consistent in their efforts. The topic was so popular, I may consider offering it as a teleclass. Please let me know if you would be interested in joining a teleclass on this topic. Send me an email at Blog@ThePDApro.com.

I spoke to the group in March and was invited back by Sue Field, Bright Beginnings, who acts as Program Chair for them. My good friend, Susan Dakuzaku, XLeration Services, attended the presentation. Susan is Program Chair for the Arden Lunch Chapter of TNI, while I am the President. We are working together to develop a seminar series we are launching later this year. I'll keep you posted.

I enjoyed sharing my insights on phone contact and follow up with the El Dorado Hills NOW group and hope to have another opportunity to speak to them again in the future.

If you would like me to speak to your group, you can find more information on how to Book the PDA Pro. Or, contact Michelle Ulrich at 800-677-6708.